SmileDirectClub
Reversing Declining Category Sales

How do you introduce a new product and unseat the category leader at the world's largest retailer?

Watch the case study below to see how we gained double digit category share at Walmart and helped the retailer reverse years of declining category sales, all while being outspent by P&G. Some creative examples follow the case study.

Seth’s Role

VP Brand Strategy

Case Study

TV

Paid Digital

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SmileDirectClub: Challenging The Market Leader

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Cars.com: Brand Evolution