A little self promotion
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Seth is a strategic and highly creative brand builder. He has deep understanding of—and experience with—every tool available to modern marketers to help build both long-term brand value and short term results. He is also one of the most gifted brand planners I've ever worked with; he's able to quickly synthesize cultural truths, category, customer, and consumer data to arrive at actionable insights (actual insights) that guide effective creative work and marketing decisions for brands. He's a compassionate mentor, a master-level presenter, and a charismatic leader. He's also a truly good human being. I can't think of anyone who I've enjoyed working with more, or anyone who challenged my thinking in more positive ways than Seth.
Bruce Henderson
Former Chief Creative Officer of multi-national agencies & brands
Worked with Seth at SmileDirectClub -
Strategic, Inspiring, Empathetic, Assured, Creative, Honest. Seth is the leader you want at the helm of your brand. And he's the person team members strive to work for, collaborate with, and learn from. I was fortunate enough to witness this first hand during our time together at SmileDirect and continue to see it in his work and teams since then. Seth challenges the people around him to dig 10 layers deeper, to uncover the insight or blocker, and translate that into their work. I hope we get to work together again and I'm confident he will exceed expectations in all he pursues.
Rob Austin-Williams
Chief Marketing Officer
Worked with Seth at SmileDirectClub -
Seth is hands-down the best marketing leader that I have worked with in my career across many growth-stage companies. Seth is extremely thoughtful and intentional in his holistic approach to marketing, and I was fortunate to get to work with him on many growth initiatives during our time together at Oma Fertility. For everything we worked on, Seth always ties our efforts back to our brand pillars to ensure that we stay true to our core beliefs as a company. Not only so, he embodies these beliefs daily by the way he interacts with every single team member. He rolls up his sleeves when needed and delegates appropriately to empower his team. He is easily one of the most well loved and respected leaders I’ve encountered at Oma and beyond, and I sincerely wish for the opportunity to work with him again!
Angela Ha
Senior Director, Product
Worked with Seth at Oma Fertility -
Seth significantly impacted the brand and marketing team when he joined SmileDirectClub. He's a genuine leader of people, equal parts mentor, friend, and driving force. He leads with compassion and creates space for others to lead and grow. As a creative director, I couldn't have asked for a better Integrated Marketing partner. We weren't technically on the same team, but that didn't stop him from mentoring me or others around him. I'm not ashamed to say I still call on him for his advice, and he's always so humble to respond. Let's talk about the work for a moment. His strategic insights and understanding of brands set us up to do some of our best creative and helped us take the SmileDirectClub brand to a new level. We were at a point with the brand where we had hit our ceiling and needed to evolve. Seth used his deep understanding of how brands grow and repositioned our strategy to set us up for long-term brand growth, helping us to expand our audience and create more smiles.
Joshua Hernandez
Group Creative Director
Worked with Seth at SmileDirectClub -
Seth is the embodiment of an empathetic leader. He truly wants his team to get ahead and does everything he can to create a path for others. I was lucky enough to work on his team once and I sure do hope it happens again in the future! Lucky is the team he leads. Item
Lydia Wagner
Senior Director | Brand Leader
Worked with Seth at SmileDirectClub -
Seth is a smart, strategic and creative brand guru who has proven the power of being industry agnostic as a marketer. He has a diverse background and a unique ability to bring passion and perspective to everything he does. Beyond the work he does to build and grow brands, and in my opinion, even more importantly, Seth is a natural-born leader. Everyone wants to work with Seth. He is a culture builder who is able to rally the troops, get his hands dirty and always have fun along the way. I enthusiastically recommend Seth as a world-class marketer and leader.
Ethan Hertzberg
Director, Brand Marketing
Worked with Seth at Oma Fertility and Cars.com -
I worked with Seth at SmileDirectClub and there is no one I trust more to build the strategic path for a growing brand. He brought new insights to the business with every opportunity big or small. A true leader and great team builder, he knows how to find good talent with complimentary skills to his own, develop it, and then trust them as the experts.
Lindsay Cohen
Senior Director Production | EP
Worked with Seth at SmileDirectClub -
Seth is truly one of the most thoughtful marketing professionals I’ve had the opportunity to work with. I had the pleasure of collaborating on a number of projects with him. His vision and mindful approach to his work helped create a brand that was meaningful to not only the consumers but the team as well. His time and work undeniably elevated the brand and the company as a whole. He’s excellent!
Anita Bracken
Clinical Operations & Patient Experience
Worked with Seth at Oma Fertility -
Seth represents every dimension of what makes an incredible department leader, mentor and friend. While working for Seth, I grew in my confidence and abilities to strategically manage business challenges, creative and teams. Seth approaches his team and clients with a perspective I have yet to see anywhere else. His mentorship is top-notch and if you ever have the pleasure of working with him you will note that having his friendship kicks some serious ass too.
Eddie Revis
Chief Marketing Officer
Worked with Seth at Digitas (Team Sprint) -
Seth has exemplary strategy and planning skills. He delivered the full story - good and bad - about the industry landscape, consumer insights, competition and future implications. His conclusions were real and logical, and he presented the full spectrum of options, allowing us to drive to our own decisions. He understands how to use research to learn and make sound strategic decisions. I recommend Seth and would work with him anytime.
Caralene Robinson
Chief Growth Officer
Seth’s client at Sprint -
Seth is the gold standard in strategic planners, able to act as both a telescope as well as a microscope to the business at hand. His insights developed while working on the Kmart business during my tenure as CMO, allowed me to see far into the future, transcending mere data to establish true meaning to develop the brand, define the target customer and carve a defensible value proposition compared to behemoth competitors. Brave to power, unwavering in his conviction, and damn fun to work with, Seth sets the pace for what a great planner should be.
Mark Snyder
Chief Marketing Officer
Seth’s client at Kmart -
Seth is an incredible strategic thinker who also works to create close relationships with clients and creatives; relationships that grew the presence of Planning on our account and ensured that we were seen as partners throughout the creative process. Most fortunately for me, Seth was the kind of boss for whom leading a team and mentoring seemed second nature. I was encouraged to take the lead on projects of all sizes, to develop relationships with clients at all levels, and to take risks in the name of better work. And when I was stumped or wanted a sounding board, Seth was happy to help me get back on track by asking the right questions rather than providing the answer. In terms of what a Planner can hope for in a boss, I don’t think you can top Seth.
Caitlin Cody
Brand Strategist & Creative Strategy Leader
Worked with Seth at FCB Chicago and Digitas (Team Sprint) -
Seth is an incredibly smart and creative individual who has a keen sense of consumer behavior and the ability to come up with ideas and strategies that help build a brand and generate sales, no matter how tough the challenge. Further Seth has an amiable management style which allows those working for him to learn and grow, and Seth is also willing to learn from those who work for him when he knows they may have expertise he lacks. During my time at FCB, Seth was undoubtedly one of the people I learned the most from.
Kuntal Shah
Founder & CEO
Worked with Seth at FCB Chicago