Oma Fertility
Brand Launch
Situation
Today, the average American family seeking fertility care goes through three rounds of IVF before either having a baby or giving up. 70% of IVF cycles fail and the average cycle costs $25,000 – so three rounds at an average of $75,000 puts fertility care out of reach for most families. Top that off with a typically poor patient experience – patients report feeling like a number or that they feel like they’re on a production line – and you have a category ripe for disruption.
Solution
Oma Fertility is on a mission to make parenthood possible for more people. The brand is:
Using AI and robotics to automate the fertility lab with a goal of having families go through fewer IVF cycles
Lowering the cost of fertility care by 30-50% vs. national averages
Redefining the patient experience - putting human-centered care at its core
Brand Purpose
Oma Fertility exists to improve the odds for more families facing fertility issues
Creative Strategy
Get people who feel like the odds are against them, but are hopeful nonetheless, to see that Oma Fertility is improving the odds for families facing fertility issues by providing a better experience, as few cycles as possible, and by enabling more people.
The Work
Examples below include: website, social media, clinic design and brand book excerpts
Seth’s Role
Chief Marketing Officer
