Mary Kay
Inspiring Women

Situation

Mary Kay was looking to launch a global campaign to elevate their premium positioning while exciting their independent salesforce, giving them the confidence to sell Mary Kay products while stimulating customer interest and trial. 

The brand was over 50 years old and founded with one big dream: to inspire women to transform their lives and in doing so, help other women achieve success.

Solution

Mary Kay is dedicated to making women feel more confident, but we identified that 78% of women do not feel confident accepting compliments. With the help of Mary Kay’s innovative skincare, women can gain the confidence to face compliments. 

Creative 

Launch work that encouraged women to love themselves and face compliments with confidence. In doing so, we’d position Mary Kay as a vehicle for confidence while inserting the brand into a cultural conversation around women's confidence. 

Seth’s Role

Lead strategist at Current Global